August 2017

Business books obsess about the competition. Coke versus Pepsi. General Motors versus Ford. United Airlines versus its own customers – sorry, I couldn’t resist saying that.

But is your competition really the problem? Your competition could be neutral, or even helpful. Your real problem might be customers deciding not to buy from anyone.

I discuss these questions in my latest business strategy video:

Many businesses are hostile – or at best uncaring – towards their customers. Why, and is it good strategy?

Here is my video about this:

There are advantages to using your outside lawyer as a confidential advisor, and not just for legal issues. Also, do it right and nobody can ever find out what you and your business lawyer talked about.

Here is a video about this: